1. Lilly Pulitzer

Lilly started Lilly Pulitzer not realizing that it will be a thing and will blow up into something like this one day. She is from a resort town, and created a dress that matched her insights – simply because no one else was doing it. And before we realized it, the world had a preppy brand to die for. You know how some brands resonate with you? You know it when you are wearing a Lilly – one, because of the quality, and two, because of the hidden signature Lilly leaves in every single piece. There are underlying color, print, and cut patterns to Lilly Pulitzer, with the pink being the defining element. It is a luxury brand, but nothing about it is stereotypical, and that’s what sets it apart. Tote bags, dresses, phone cases, accessories, shoes, bags, or anything else – we all need at least one Lilly Pulitzer in our closet.

2. Vineyard Vines

Who knew growing up in Martha’s Vineyard every year will resonate so much with these brothers, that they will walk out of their desk job one day, and a couple of drinks later, they will get a big idea?! Today, the brand is the official style partner of Kentucky Derby Polo team. Vineyard Vines makes fashionable and preppy clothing for men, women, and kids, in addition to accessories. If you love the sea, sand, sailing or water, this style would define you – you should own at least a piece from VVs, and you will probably never look back.

3. Ralph Lauren

Ralph Lauren was the original preppy brand that sort of got lost on its way during the ride, but the company’s new CEO is hell-bent on regaling that. It also got confusing for its customers because of all the sub-brands – however, Polo by Ralph Lauren has a vast customer base, and the actual preppy fans know that this collection is going to add value to their wardrobe – which is why you will invariably find them sporting RL like a boss. So, if you are headed in the preppy direction, get hold of Ralph Lauren, and you will be one happy soul.

4. Lacoste

If you are into preppy style or want to get started with this, you need to start with a classic Lacoste Polo T-shirt, and that means you’ve done it right. Lacoste began its preppy journey in 1929 on the tennis court when all of this was not even a thing. But a crocodile logo on a polo T-shirt took the lead, and even before we know, it started resonating with preppy like nothing else ever did. Lacoste redefined, or rather defined the idea of women wearing polo neck T-shirts and dresses, and introduced the bright idea of how preppy style should be done. We are forever grateful!

5. J. Crew

If you didn’t know already, J. Crew is into preppy, but is quite unassuming for a lot of reasons. While we don’t have to get into those details, we know for a fact that it is preppy, and good at it. Just like a lot of brands, it has seen the lion’s share of good and not so good times, but every time it fell, it got back on track with all its might. With muted undertones, chambray, and stripes as its design focal point, J. Crew has a huge loyal customer base.

6. Marley Lilly

Marley Lilly is a one of its kind online preppy and monogram store for anyone who is into customized gifts. But unlike the other big names, its price point is what sets ML apart. Preppy style has just gotten so much more affordable and fun.

7. Escapada Living

‘Escapada’ just means escape in Spanish, which describes its story and clothes too. Escapada clothing is a beautiful blend of tropical and sunkissed clothing pieces. With timeless silhouettes and classic charm, it slowly went on to become a global brand while keeping its Southern (Charleston) roots intact. Preppy, fun, colorful, and elegant – Escapada Living will rope it all in your closet.

8. The Lucky Knot

You know how amazing it would be to have clothes that can transport you from the beach, to dinner, and to the bar? The Lucky Knot makes and caters to just that. It houses a range of preppy brands that predominantly have a nautical feel to them, which is a big part of preppy clothing – and which is why some of us can never get enough of these. Even though it has a small offline presence in Virginia, it is growing strong online. But if you are in the area, drop in, or check the collection online.

9. Lauren James

Be it preppy pastels for a wedding, an everyday essential or an elegant party dress, Lauren James has it all for you with a classic touch. The brand was launched a few years ago by Lauren, who was a registered nurse. From being a nurse to creating a giant when it comes to preppy brands that makes clothes of exceptional quality – Lauren James has come a long way and is here to stay. If you are exploring preppy brands, check out Lauren James. Is Burberry a preppy? Yes. Burberry’s signature plaid designs make a comeback every season, making for stylish, preppy fall and winter fits. What clothing is preppy? The term “preppy” is derived from schools in the Northeastern US. Preppy fashion is based on clothing trends from these schools and their alumni in the early and mid-twentieth centuries. Prep schools are Ivy league and hence, sporting this look is a symbol of status. Is preppy still in style? Yes, preppy fashion is in style. However, as there is very little that can be done with patterns and fabrics, the creative focus is on experimenting with different cuts of Ivy League outfits. What is the VSCO preppy aesthetic? The VSCO preppy aesthetic, popular among Gen Z on social media platforms, includes bright pinks and blues, pastel accents, ruffles, and animal patterns. It also has a bit of retro vibe. Are stripes preppy? Yes. Stripes are one of the commonly spotted patterns on preppy fashion outfits.